Diora Usmanova
Designer and founder of the Saadi, Bibiona Couture and DU'A brands; she keeps an Instagram blog about fashion and business.
- Occupation:
- Blogger, Beauty blogger
Biography
Diora Usmanova is a designer and entrepreneur, founder of the Saadi, Bibiona Couture and DU'A brands. Weproject lists her among Tashkent's designers and mom bloggers; on Instagram she blogs about outfits and her own projects.
Bibiona Couture is a children's haute couture brand; according to a December 2020 interview with Nargis magazine, its main production is in Moscow, with a London operation opened recently. The Saadi atelier grew in Tashkent and Moscow and opened in Dubai Design District in October 2025 (Madame Arabia).
The Qatar Museums exhibition “Woven Legacies” in Doha features a Saadi Couture gown in silk and organza that reinterprets Uzbek textile heritage.
Career
- Bibiona CoutureFounder
Life path
- 2020Bibiona Couture
Nargis magazine published an interview about the children's haute couture brand Bibiona Couture (December).
- 2025Saadi in Dubai
The Saadi atelier opened in Dubai Design District (October).