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Sevara Oganova

Uzbek food blogger and founder of Vkusno by Seva, a network of cooking studios for women whose first studio opened in Tashkent in 2019.

Biography

Sevara Oganova is an Uzbek food blogger and the founder of the Vkusno by Seva network of cooking studios. She started her first Instagram blog in 2018.

The first Vkusno by Seva studio, where women are taught to cook, opened in Tashkent in 2019. By August 2022 the network had four studios — in Tashkent, Fergana, Kokand and Nukus — and had begun to expand by franchise in Uzbekistan and the CIS, with the first franchise studios planned for Bishkek and Almaty.

The brand's page in the Marketing.uz Brand of the Year 2022 awards reports a win in the Rebranding of the Year category and a nomination for Best Food Blogger (figures supplied by the brand). Her @vkusno_by_seva Instagram account has millions of followers: over 700,000 in August 2022 and about 2.2 million in the Heepsy ranking.

She also runs a semi-finished food products project (@polufabrikati_ot_vkusnobyseva) and a clothing store (@sweetystoreuz).

Career

Life path

  1. 2018
    First Instagram blog

    Started her first Instagram blog.

  2. 2019
    First Vkusno by Seva studio

    A cooking studio for women opened in Tashkent.

  3. 2022
    Network growth

    The network reached four studios in Tashkent, Fergana, Kokand and Nukus and began franchising.

Sevara Oganova — Blogger | Shaxs.uz